David Gal

David Gal is Professor of Marketing at the University of Illinois at Chicago. He previously served on the faculty of Northwestern University. He received a PhD in Business Administration and an MS in Management Science & Engineering from Stanford University, and a BS in Computer Science from Penn State University.

His work spans a diverse set of topics and has been published in top tier journals in management, marketing, statistics, and psychology. It has been featured in the New York Times and Financial Times, among many other outlets. 

His forthcoming book is The Power of the Status Quo. Email him here or visit his academic site here.