David Gal is Professor of Marketing at the University of Illinois at Chicago. He previously served on the faculty of Northwestern University. He received a PhD in Business Administration and an MS in Management Science & Engineering from Stanford University, and a BS in Computer Science from Penn State University.
His work spans a diverse set of topics, including the psychology of decision-making, identity and behavior, and innovation and creativity. His work has been published in top tier journals in management, marketing, statistics, and psychology, and has been featured in the New York Times and Financial Times, among many other outlets.