David Gal is an expert in marketing, consumer psychology, and decision-making. He has consulted or served as an expert on matters such as marketing strategy, antitrust, drip pricing, survey methods, and consumer behavior.

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He is the Head of the Marketing Department and Professor of Marketing at the University of Illinois Chicago, and previously served as Co-Editor in Chief of Consumer Psychology Review. Prior to joining UIC, Dr. Gal was on the marketing faculty at Northwestern University.

 

He earned a PhD in Business Administration and an MS in Management Science & Engineering from Stanford University, as well as a BS in Computer Science from Penn State University.

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His work covers a broad range of topics and has been published in top-tier journals across marketing, statistics, and psychology. His research has been featured in The New York Times, Financial Times, and other major outlets.

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You can reach him via email or explore his academic work on his university website.